Marketing Week
Lyma has brought in Anna Greene to “drive its next phase of global expansion”. Source
Marketing Week
The chilled foods group has created new chief growth and chief product officer roles, as it looks to build on recent acquisitions and revenue growth. Source
Marketing Week
AI-generated writing is helping the marketing industry have a lot more things to say but considerably less interesting ways to say them. Source
Marketing Week
Legora's marketing lead says the legal AI business was able to "get big fast" by following five key principles when launching its global brand campaign starring Jude Law. Source
Marketing Week
The luxury car brand is forging partnerships across fashion, entertainment, hospitality and gaming as it looks to build relevant cultural connections and broaden its appeal beyond car enthusiasts. Source
Google Maps and AI search rely on clear, consistent business information. Here is how UK local businesses can make their Google Business Profile easier to understand and trust.
UK Local Business Marketing News
Yellow Pages Ltd. (TSX:Y) Climbs 3.33% as Buyers Revisit Growth Prospects and Sector Momentum kalkine.ca
A calm, practical guide to auditing a small Google Business Profile, improving trust signals, and making the profile easier for local customers to choose.
A practical look at what UK local business owners should check in a Google Business Profile audit, including reviews, categories, photos, services, posts and tracking.
AI search is changing how people find local businesses. This practical guide explains how to make your business information clearer, more trustworthy and easier for AI tools to use.
A practical guide for UK local businesses on what makes a press release genuinely newsworthy, how to frame it properly, and where to send it for real visibility.
UK Local Business Marketing News
Star News Group’s Paul Thomas on why local journalism needs new capital The Drum