Whitespark
Whitespark
The busiest season of the year for most local businesses is about to kick off. Take time today to read through the major developments that happened in the past quarter to be sure you see opportunities for promoting your brand over the next few months.  I’ve got original case studies, intriguing new ...
NetReputation
NetReputation
HVAC reputation management protects the rating and search results that decide how many service calls reach you. This is more challenging to navigate in heating and cooling than in most trades because your busiest weeks and your most contested invoices arrive in the same seven days. The systems you s...
NetReputation
NetReputation
Reputation management SEO optimizes your organization’s online presence through strategic visibility. It is designed to manage the pages that rank for your company name, your executives’ names and the branded queries that buyers run. The process deploys the same mechanics as ordinary search engine o...
Whitespark
Whitespark
? Key takeaways:– Citations are back: AI tools increasingly rely on third-party sources to give local business recommendations. – Both structured and unstructured citations matter: Directories, review sites, industry platforms, news, blogs, and other brand mentions can all influence AI visibility. –...
NetReputation
NetReputation
If you’re in the market for online reputation management services, you’ve probably asked yourself, “How much does reputation management cost?” And chances are that since starting your search, you’re still a bit confused. A quick Google search shows prices ranging from less than $100 per month for DI...
NetReputation
NetReputation
A dental board complaint can affect your practice long after the matter itself is closed, because the records it produces often stay in public databases and search results for years. For a dentist whose new patients research online before they ever call, a disciplinary entry that ranks on the first ...
Whitespark
Whitespark
How you name your company or organization is one of the most important business decisions you will ever make. The presence of either exact or partial-match keywords in your Google Business Profile business title field has a demonstrable correlation with local pack rankings.  Whitespark has run the n...
NetReputation
NetReputation
Are Google reviews not showing up? Our guide helps you identify and fix potential problems. Google Reviews are a big deal for businesses as they can have a huge impact on whether people choose to do business with them or not. However, sometimes a business might find that some of their reviews don’t ...
Near Media
Near Media
Mike has offered web services since 1995 and has focused on Local Search since Google Maps was released in 2004. He co-founded LocalU in 2009 (acq. by SterlingSky) GatherUp in 2012 (acq. by Traject).
Whitespark
Whitespark
? Key findings and takeaways: • Only 25% of GBP primary categories have review questions at all, and questions fall into two main templates: a richer “hospitality” set (restaurants, bars, cafes) and a shallower “service” set (contractors, medical practices). • Restaurants top the list with 14 questi...