Ahrefs Blog
How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
Ahrefs Blog
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only 14.4% of the 66.6…Read more ›
Ahrefs Blog
How to Measure AI Search Visibility When Attribution Falls Short
Ahrefs Blog
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read…Read more ›
Ahrefs Blog
AI Search ROI Is Messy. Here’s How to Measure It Anyway
Ahrefs Blog
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why bigger…Read more ›
Nielsen Norman Group
Empathy Mapping: The First Step in Design Thinking
Nielsen Norman Group
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Ahrefs Blog
AI Overviews Currently Appear for 83% of Branded Searches
Ahrefs Blog
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like Wikipedia, YouTube…Read more ›
Ahrefs Blog
69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)
Ahrefs Blog
301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude is the most-used model for…Read more ›
Nielsen Norman Group
AI Can't Replace Real Research in Empathy Mapping
Nielsen Norman Group
AI can help you organize research you’ve already collected, but it can’t create research evidence about the specific, messy experience of real users.
Nielsen Norman Group
The Custodial Era of UX: Cleaning Up After AI
Nielsen Norman Group
AI lets teams build faster than UX can evaluate. UX can adapt by building shared judgment, accelerating evaluation, and guiding AI-generated designs.
Smashing Magazine
Rethinking Data Visualisation: A UX Approach To Dashboards That Actually Drives Decisions
Smashing Magazine
Data visualisation sits at the intersection of two disciplines that rarely talk to each other: data and design. Meriem Benhabiles explores what changes when you bring structured UX thinking to dashboards and data presentations, from the questions you ask before opening any tool to the decisions that...
Smashing Magazine
Why Your Website Should Never Stop Changing
Smashing Magazine
Every website peaks on launch day and slowly drifts from there, not because it breaks, but because nobody has time to keep it current. Autonomous websites, continuously optimized by agents after launch, aim to change that. Pierre Burgy shares what they learned building for full website autonomy and ...
Nielsen Norman Group
AI-Generated Images Can Perform as Well as Stock Photography
Nielsen Norman Group
When users didn’t know whether an image was AI-generated, the images we tested did not create any perception penalty compared to stock photos.
Nielsen Norman Group
Psychological Ownership: Own the Right Things
Nielsen Norman Group
Psychological ownership can make you more effective, but you’ll struggle if it attaches to things you can’t control. Spot misplaced ownership and redirect it.
Smashing Magazine
Building Tactile UX: Honoring Intentional Design With Lottie
Smashing Magazine
When tasked with building a highly interactive, tactile web experience, the architecture must serve the art direction. In this article, Alexey Kopytin explains their architectural rationale for building a digital stress-relief squeeze toy game using Lottie animations, DOM events, and distance-based ...
Smashing Magazine
The Bull And Bear Case For Digital Design In The Age Of AI
Smashing Magazine
As AI reshapes product design, it could give designers greater autonomy or expose the gaps that autonomy makes harder to hide. Exploring both the bull and bear cases, Andy Budd examines what happens when designers need less permission to act.
Smashing Magazine
Thinking Outside The Box: Digital Design In The AI Era
Smashing Magazine
Many of the AI tools we interact with take the form of text boxes. But what if there was a different way to interact with AI? Oleksii Hrzhehorzhevskyi explores a different approach to creating a new AI assistant and how designers can navigate the field as AI continues to change it.